JUNG VON MATT
SAGA Wall Of Storytelling
Award-winning digital and OoH storytelling experience from JvM. Typography, street art elements and logo design – 100% handmade.
In 2017, Jung von Matt /Elbe became JvM/SAGA - the agency for storytelling. To communicate this to their employees and clients, JvM came up with the "SAGA Wall Of
Storytelling" –
a creative playbook for good storytelling on nothing less than a 100 sqm wall.
36 storytelling rules were transformed into 46 illustrations. The wall can be explored via Shazam code on Google Street View, where you´ll also find additional
inspiration and case films by JvM.
This work was awarded multiple times at the ADC Germany.
CLIENT Jung von Matt
SCOPE OF WORK Typography Design, Handlettering, Logo Design
YEAR 2017