NIVEA
Under Your Skin
TVC and online campaign for the launch of a whole new
product experience – NIVEA Body Mousse
In 2018 Nivea entered the global markets with a brand new and innovative product format – Body Mousse. Our main goal was to create a film that´s as sensual as the
product itself. The DC originally was meant to be an online video and perfectly captures our core idea of a highly sensual product experience, while the TVC focuses more on the product
benefits.
And for a younger target group NIVEA came up with different scents, which we also wanted to present to NIVEA´s customers as
appealing as the TVC. Therefor we focused on the beautiful ingredients and created two additional snippets.
NIVEA Body Mousse – immediately under your skin.
Client Beiersdorf Nivea Agency Jung von Matt SAGA Year 2017 - 2018