SAGA Wall Of Storytelling

In 2017, Jung von Matt /Elbe became JvM/SAGA - the agency for storytelling. To communicate this to their employees and clients, JvM came up with the "SAGA Wall Of Storytelling" – a creative playbook for good storytelling on nothing less than a 100 sqm wall.


36 storytelling rules were transformed into 46 illustrations. The entire wall can be explored via Shazam code on Google Street View, where you´ll also find additional inspiration and case films by JvM.

This work was awarded multiple times at the ADC Germany.

Client Jung von MATT AG
Agency Jung von Matt SAGA
Year 2017
Role Logo Development, Handlettering, Graffiti