In 2019, we received the challenging brief from NIVEA to create a campaign that explains a whole new product idea to our target group: the first ever Pre-Make-Up Cleanser. Used in the morning it primes your skin for a smoother, long-lasting look.
The idea was to compliment famous make-up brands on their product perfection, then ask cheeky questions and come up with the answer on our own: "We just upgraded your make-up." Next to our Online Film we created a TV Campaign with a bunch of additional Social Media Assets.
Client Beiersdorf Nivea
Agency Jung von Matt SAGA
Role Senior Art Director