Upgrade Your Make-Up

In 2019, we received the challenging brief from NIVEA  to create a campaign that explains a whole new product idea to our target group: the first ever Pre-Make-Up Cleanser. Used in the morning it primes your skin for a smoother, long-lasting look.

The idea was to compliment famous make-up brands on their product perfection, then ask cheeky questions and come up with the answer on our own: "We just upgraded your make-up." Next to our Online Film we created a TV Campaign with a bunch of additional Social Media Assets.

Client Beiersdorf Nivea

Agency Jung von Matt SAGA

Year 2019
Role Senior Art Director