Saga Wall of Storytelling

Award-winning digital and OoH storytelling experience from JvM. Typography, street art elements and logo design – 100% handmade. 

In 2017, Jung von Matt /Elbe became JvM/SAGA - the agency for storytelling. To communicate this to their employees and clients, JvM came up with the "SAGA Wall Of Storytelling" – a creative playbook for good storytelling on nothing less than a 100 sqm wall.

36 storytelling rules were transformed into 46 illustrations. The wall can be explored via Shazam code on Google Street View, where you´ll also find additional inspiration and case films by JvM.

This work was awarded multiple times at the ADC Germany.