L E G O

Award-winning campaign for one of the world's most famous toy companies.
Agency: Jung von Matt

The task was to generate awareness for LEGO with an almost non-existent media budget. We inspired parents for LEGO by sparking their imagination and thus bringing back their childhood heroes – with this very simplistic approach. 

We posted the idea on a single website and spread the idea in social media via word of mouth. In addition to our print campaign we created a one-of-a-kind pop-up-book with our motifs. This campaign has been awarded multiple times at Cannes Lions, LIA and Eurobest.

S O M E 

3 x Cannes Lions Silver
1 x Eurobest Gold
2 x Eurobest Silver
2 x LIA Silver
1 x LIA Bronze