N I V E A

TVC and Online Film for an entirely new product format.
Agency: Jung von Matt

In 2018 Nivea entered the global markets with a brand new and innovative product format – Body Mousse. Our main goal was to create a film that´s as sensual as the product itself. The DC originally was meant to be an online video and perfectly captures our core idea of a highly sensual product experience, while the TVC focuses more on the product benefits. And for a younger target group NIVEA came up with different scents, which we also wanted to present to NIVEA´s customers as appealing as the TVC. Therefor we focused on the beautiful ingredients and created two additional snippets.

NIVEA Body Mousse – immediately under your skin.